HOUND Archives · Accessories Lane Rev 1 · Aug 2026

Accessory Pitch Docket

Fill this in before pitching. It scores itself, so you know the answer before Evan does. A docket that reads NOT PITCHABLE does not get sent.

Design ratio ≤ 10%
Net first-run GP ≥ $3,000
Stock exposure ≤ $5,000
Sample turnaround ≤ 14 days
First run = factory MOQ
Return hurdle 3.5x cost
Run clears in ≤ 6 months
Every number at real margin

Load example

1 · The product

Product Build class How hard it is to make, independent of what it sells for. Price tier What it sells for. Unrelated to build class.

Qualified factory Confirmed sample days

Price comparable A real product on sale right now, this category, at this price, with a link. Not a view about what it is worth.

Their three prices

Units sold in the first 2 months Your number, in units not percent. It becomes the benchmark you are measured against, and it is checkable 2 months after launch. Your forecast accuracy to date Actual over predicted across your last shipped SKUs. Discounts your prediction, and below 70% the sell-out bonus is forfeited until it recovers.

Evidence for the units number First run is locked to the factory MOQ, so this is about whether we can sell through it. A comparable, ours or a competitor's, with a link.

2 · The look and the build

Render variations Three AI-generated options, minimum. Paste links (Slack, Drive, Figma). The factory builds from these, so if a render cannot carry it, it is not in this lane.

Material and construction Fabric or substrate, weight, finish, hardware, print method, colourway. Written so the factory needs no follow-up.

Who quoted the COGS A named factory and date. Not an estimate — every docket carries a real quote, 12 a month. Factory MOQ

COGS quoted at what quantity A price quoted at 1,000 is meaningless if we are ordering 300.

3 · Auto-fail gates0 / 5 confirmed

01 Spec carries it, no conversation needed A render, dimensions, material and colourway are enough for the factory to build it. If it needs a call, it is metal-lane work. 02 Works without a story No campaign, no lore, no drop narrative. If it only makes sense once explained, it is a main-line product. 03 Factory is on the qualified list Sample turnaround confirmed in writing, with sample cost, MOQ and unit price at two quantities. 04 Two sample rounds budgeted, and that is the fee A third round needs approval and the default is kill. Your quoted hours already include two, so a third is your time. Sample cost on a third follows fault: spec error is yours, factory error is theirs. 05 Carries assets we already own Heart, wordmark, fragmented hound. New artwork raises the design risk from placement to creation. Waived only once the design checkpoints are landing. 06 Three render variations attached Enough for Evan to see what he would be bulking without a call, and enough for the factory to build from. 07 COGS is a real quote, not an estimate Named factory, dated, at this quantity. A guessed COGS makes every number below it fiction.

4 · The numbers

Retail price COGS per unit A real quote or a documented comparable.

First run Locked to the factory MOQ. Fills itself. Your design hours Design here = renders, dimensions and Figma vectors. No techpack, no CAD — quotes should sit at the LOW end of the band. Becomes the fixed fee, plus 4h assets, paid at bulk.

Sample cost, per round Budgeted twice, because two rounds is the limit.

Not pitchable

Docket incomplete.

What is blocking it

Units you must sell—

Months to pay back—

Months to clear the run—

Break-even units—

True cost of this SKU—

Median comparable—

Price vs comparable—

Adjusted 2-month units—

Unit margin—

Gross, first run—

Sampling, 2 rounds—

Net first-run GP—

Stock exposure—

Design cost—

Design ratio—

Passes the gate to unlock.

Your fixed fee —

Bonus, sold out in 2 mo—

… in 1 month—

Accessory Pitch Docket

What is blocking it

Pitch Portal